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Saturday, July 22, 2023

Joseph Moses Guttman and the history of Steelograph Company, Graphanally Eng. Co and steel engravings by Joseph Guttman

 As of 2023, the remains of the Steelograph company, its steel engravings, intaglio process, drawing, and variety of commercial work were donated by Mrs. Lea Guttman daughter in law and treasure (married to Harry Herbert Guttman)  of the firm's founder Dr. Joseph Guttman to the National Museum of American History around the 1980s

Joseph and Rebecca Guttman


Joseph Guttman and a Jewish immigrant from Letitchov Russia ( now Ukraine) came to America by way of very unusual circumstances. Joseph Guttman was born to Isreal and Udel Guttman and was raised in Kamenetz Padolsk Russia where his family lived and thrived. In 1919 there was a violent pogrom that occurred that caused their family to flee. He came to the united states in 1920. When the family fled Kamenetz they separated for fear of being caught and persecuted and many of the family members arrived separately from each other to the United States. Joseph was the first family member to establish himself in New York. Upon arrival, he resides at 75 St. Marks Place, NY, At this location he resides with his wife Rebecca. 


Joseph establishes himself as a businessman after attending college in 1920 and founded his first company Graphanally Eng Co.NY as a solo entrepreneur producing steel engravings. Graphanally was active until 1933. He then founded Steelograph located at 1 Broadway, NY NY 10004. His original Steelograph company logo was designed by graphic artist Herb Lubalin. Steelograph expanded on his vision. He ran the original Steelography from 1933 until his death in 1963



Dr. J Guttman was the inventor of a unique steel engraving method that allowed his work to retain quality and workmanship while reducing the time it took to create each piece of steel art. His company specializes in creating steel engravings for high-end clients like Cartier, The Astoria, The Park Sheraton, The Gotham, Hotel New Yorker, The Fifth Avenue Hotel, The Benjamin Franklin Hotel in PA, and The Ambassador Hotel CA. Capturing images of real life and detailing the insides of these outstanding works of architecture. Some of his works include greeting cards, menus, postcards, wedding invitations, calling cards, and graphic works for small businesses like  Beatrice Morgan creator of beauty preparations, London Paris. One of his main lines was to create holiday cards for his clients to be created and sold in their gift shops. He then used famous artists and graphic artists like William Oliver Wilson, Edwin Stanton, Carl Muke, A. Peribonka, Otto Gebler, Sir David Wilke R.A., Hermann Prell, Francois Flameng, Robert Franz Curry, F. Nath, C.W.C Malchin, H. Stubenrauch, L. Matifas, F Willaert, G.H Boughton, to paint, colorize or illustrate these cards. His attention to detail was astounding and his graphic artwork was of the utmost quality. 


Some other examples of his work :













Upon Jospeh's death in 1963, his company changed hands to his son Harry Guttman who registered the company in 1975 under his and his son and wife's names. Harry took the business into the 2008's with his wife Ann as treasurer and son working its helm.

The above work assembled by Pamela Reinemann 



The Pogrom in Urkrane can be clearly understood by reading 

https://www.jewishgen.org/yizkor/Kamyanets_Podilskyy1/kam016.html